Strategy · Operations · Design
◆Fifteen years working in partner ecosystem operations, from resellers to distributors, from strategic alliances to cloud marketplaces, and every partner in between, has taught me the strategies that turn partner ecosystems into revenue engines.
The case studies below show what that looks like. Whether it's infrastructure or SaaS, with single or multiple products, the problems may be different but the approach is always the same: deeply understand the business outcomes at stake, design and build the system to get there, and drive the kind of organizational behavior that has a lasting impact on revenue.